ABOUT LUVRENA

Our Mission

Elevate your look with Luvrena's collection of beautiful jewelry.

"Shine Bright, Unveil Your Beauty"

Origin of “Luvrena”

It's a unique name that reflects our brand's focus on creating a personal and emotional connection with you. 

The first part of our name, "Luv," iss inspired by the word "love," which represents the sentimental and romantic nature of our jewelry. The second part of the name, "rena," is derived from the word "renaissance," which means "rebirth" or "revival." 

We chose this because we believe that every piece of jewelry has a story to tell, and we're on a mission to bring new life and energy to the world of jewelry. 

Altogether, the name Luvrena conveys a sense of warmth, emotion, and uniqueness that reflects our commitment to creating jewelry that speaks to your heart.

Luvrena Prequel

Luvrena is a brand that represents love, passion, and perseverance. It all started with Rachel, the founder of Luvrena, who had a dream of crafting beautiful jewelry that would capture people's hearts.

Rachel's journey was not an easy one. Her first job was in jewelry crafting, where she only got paid $70 each month. Despite her talent, she lived in a rough environment, which made it difficult for her to pursue her passion.

The Founding of Luvrena: A Journey of Dedication and Persistence

In 2016, Rachel's mother was diagnosed with Castleman Disease, a very rare disease that requires constant care and attention. Rachel quit her job and dedicated her time to taking care of her mother. But Rachel's passion for jewelry crafting never died. In fact, it was during this time that Rachel came up with the idea of starting her own brand - Luvrena. By having her own business, she could continue pursuing her passion in the jewelry industry, earn income from it, and take care of her mom all at the same time.

Luvrena is a brand that represents Rachel's unwavering dedication to her passion and her love for her mother. She believes that everyone, no matter their race, ethnicity, age, or gender, can shine bright and look amazing. That's why Luvrena's mission is to create jewelry that's not only beautiful but also empowering. Each piece of jewelry is designed with the idea of making the wearer feel confident, stylish, and unique.

To All Customers

Our jewelry is not just a beautiful accessory, but a precious emotion and memory. Each piece embodies our love for life and beauty, as well as our respect and cherishment for the emotional connections between people.Our jewelry is not meant for showing off or display, but for sharing precious moments and feelings with you. We hope our jewelry becomes a part of your life, witnessing your growth and beauty, and accompanying you through every stage of life.

-From Rachel